Retainer Packages
Mentor Program $1,000/month
● High level strategy on branding, public relations, social media, or priority projects.
● Weekly support meetings
Public Relations Retainer $2,500/month
● Ongoing monitoring & evaluation of public relations efforts
● Weekly support meetings
● Additional projects as needed: digital media kit, press releases, fact sheets, media lists, media training, media pitching, email copy, analytics/reporting, etc.
Social Media Retainer $2,500/month
● Ongoing evaluation of social media efforts
● Weekly support meetings
● Additional projects as needed: advertising campaigns, audience analysis, copy for postings, influencer outreach, social policies (consumer care, human resources, etc.), channel and audience analysis, analytics/reporting, etc.
Pro Program $4,000/month
● Both Public Relations and Social Media Support
*Additional Costs & Support not included:
● Social Advertising Hard Costs
● Graphic Design
One Time Fee Packages
Social Media Survey $600
● Social media analysis and suggestions
● Audience and channel analysis
● Brand and graphics style guide
Social Media Guide $1,500
● Survey + Provided Manual:
● Sample execution calendar
● Training on communications, policies, advertising, and reporting
Public Relations Survey $600
● Review current public relations strategy
● Suggestions on strategy, pitching, media relations, events, or tactics
● Sample pitches
Public Relations Guide $2,000
● Survey + Provided Manual:
● Digital Media Kit
● Create timeline for pitch, follow-up, and results
● Sample media list
Video/Campaign Distribution Package $2,000/month + *hard costs of advertising
Applying public relations intuition to social media skills, we’re able to develop a campaign to promote your new initiative and campaign collateral through multiple paid digital platforms: Facebook, Instagram, YouTube, Google, etc., and receive as little as $.01/view.
● 1-2 months of planning
● Management and Scheduling Content: Strategy, Objectives, Timing, etc.
● Set up Audience in Multiple Digital Platforms
● Executive Ads/Sponsored Posts
● 3-4 months
o Monitor and Report
o Adjust Schedule, Audience, and Objectives as Needed
o Additional PR Support TBD During Campaign
● Final Reporting
Campaign Package $5,000
Comprehensive plan for a new business or an established business ready to take their brand to the next level but need path provided. Includes 2-hour brand therapy session and with 2-3 months of development before delivering. Includes some of the following, but not limited to:
● 1-5 Year Plan Backed With Thorough Research
● Brand Development, Strategy, and Messaging
● Brand Identity (new or redesigned logo, if necessary)
● Social Media Audit, Analysis, and Next Steps
● Public Relations Audit, Analysis, and Next Steps
● Media/Influencer Relations
● Crisis Plans & Social Policies
● Consumer Care Approach
● Digital Marketing and/or Traditional Advertising Point-Of-View
● Audience Reach and Acquisition
● Reporting Process and Tools
Digital Media Kit $450
Press Release $200
Content Writing $110/page
● Blog Posts, Website Copy, Fact Sheet, Email Copy