Our Beginnings.

Founded by Laurie Driggs Fontenot in 2009, Ninety-Two West started as a Public Relations and Social Media boutique agency with a passion for building cult followings for our clients, primarily in the outdoors and travel industries. Based in the heart of Louisiana, a state that KNOWS and LOVES the water, traveling and rich culture, we’re excited to have the opportunity to TALK about it – day in, day out.

A Human Approach.

Balance in Life.

At 92W we recognize that everyone has responsibilities and interests out of the office. This makes us unique and provides us with the skills and mindset we bring to work. Whatever may be happening in your personal life, we are flexible and value balance for all employees. Happy Life = Happy Employee

Love What You Do.

We run, fish, yoga, SUP, eat, play instruments, sing, dance, drink (in moderation), travel, watch movies, and read books. Everyone has a hobby or talent at 92W, and we continue to look for clients and work that feed our passions. And refuse to be any other way.

Value Relationships.

Internally and externally, we thrive on being honest, empathetic and devoted. We maintain a mutual respect and friendship among current and former employees, clients and industry partners. There’s no “un-friending” here.

Professional Development.

Training and development is key, especially in a boutique agency where you tend to wear many hats. Through workshops, conferences and internal “Trends” meetings, we gain richer knowledge to bring back to our clients and work to their advantage. Going back to school can be fun!


Public Relations

Pitch Development

Press Kit Development

Brand Development

Media Outreach

Influencer Marketing

Media Training

Analytics + Monitoring

Social Media

Campaign Building

Influencer Outreach

Strategy + Implementation

Content Curation

Community Management

Contest + Sweepstakes


Analytics + Monitoring


Product Launches

Grand Openings

Pre + Post Event Press Coverage



Loyalty Programs

Industry Partnerships/Endorsements

We create work that is powered by our passions and community. Do you have the same drive?