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September 19, 2016

Being a Positive Influence

Last we talked about social influencer marketing; I brought you the ins and outs of what it is to set up an influencer program from an agency perspective. Missed that blog? Let’s redirect you here to get you up to speed. The important facet of an influencer relationship is that it […]
July 29, 2016

Finding a Positive Influencer

Today, I had the typical conversation with a person interested in becoming a social influencer for our client, Costa Sunglasses. Their pitch –  “Can I be a Costa Ambassador? What I mean is I would give you social representation in exchange for you sending me some of your products, like a swap for […]