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October 9, 2017
successful holiday social media campaign

Hosting a Successful Holiday Social Media Campaign

The holiday season is approaching which means most businesses are hiring seasonal employees for extra hands, stocking up on inventory, planning store layouts and preparing for seasonal promotions. But what exactly sets businesses a part during this busy time of the year?  We’re talking about hosting a successful holiday social […]
February 1, 2017

Dispatch: The Age of Exploration

Have you ever tried to explain to someone what exactly public relations is? It’s a fun party game… you should try it! Public relations has always been an elusive discipline to summarize and adding social media to the mix certainly doesn’t help. From “marketer” to “facebook girl,” I’ve been called […]
October 7, 2016

It’s In The Bag With Tchoup

It’s in the bag, people. Ninety-Two West has signed on to manage the Public Relations and Social Media marketing for Tchoup Industries of New Orleans. We’ve been “potential client” crushin’ on Tchoup for a while now. We’ve always been a fan of and felt a kindred spirit in Tchoup – their […]
September 9, 2016

PR & Branding Join Hands

“Because brand awareness is all about a consumer’s interest in recognizing a product thanks to good PR, there are many companies that have a staff composed of both public relations and branding professionals who work in concert to promote a client’s business or other offering. In turn, a good product […]
July 29, 2016

Finding a Positive Influencer

Today, I had the typical conversation with a person interested in becoming a social influencer for our client, Costa Sunglasses. Their pitch –  “Can I be a Costa Ambassador? What I mean is I would give you social representation in exchange for you sending me some of your products, like a swap for […]