Last updated by at .

October 9, 2017
successful holiday social media campaign

Hosting a Successful Holiday Social Media Campaign

The holiday season is approaching which means most businesses are hiring seasonal employees for extra hands, stocking up on inventory, planning store layouts and preparing for seasonal promotions. But what exactly sets businesses a part during this busy time of the year?  We’re talking about hosting a successful holiday social […]
December 6, 2016

Favorite Social Holiday Campaigns

Working in social media grants me different opportunities to take my experience beyond that of a social media user. Several times throughout the day, I find myself having to switch gears and look at my work from every angle. Is this personal preference or will this actually be effective for […]
October 15, 2013

Strengthen Your Social Promotions

Thanks to social media, the internet and now, Facebook’s permission for Business Pages to run a giveaway without a 3rd party, the freebies are flying! All in an effort to increase engagement with fans, you may be disappointed when your sweepstakes or contests fall flat. Low entries, no likes, no […]
November 20, 2012

Black Friday

Even if you thought you could avoid Black Friday by staying home, the day of chaos seems to be everywhere and getting more buzz than ever with employees striking early Thursday night launches. We’ve been preparing ourselves, and even though we’re not going on strike, some of our clients will […]
November 4, 2011

Newbie News: Thoughts From A PR “Noob” on ChapStick!

Ok people, let’s talk about ChapStick … the original lip-balm. Old school, but always a classic, right? What could ChapStick possibly do to upset you? The other day I read an article about a communication meltdown that happened on ChapStick’s Facebook Page.  I was amazed that they handled the situation […]