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April 21, 2017

Social Media News: Dirty 30

Instagram adds “Collections” The platform added the capability for users to save posts with its bookmark icon. This week, Instagram launched collections which allow users to save and organize ideas. What’s the perk for brands? The feature will allow users to save posts for shopping or planning, which could directly […]
October 26, 2016

Taking Over

Coming off of the creativity buzz from our latest round trip to New Orleans, I took home 5 extra pounds and one recurring theme in the social world – takeovers. Our job as social marketers is constantly trying to share through a brand’s eyes. Part of that can include how […]
June 28, 2016

More Love Less Brand

Being sappy is okay sometimes… *I say to myself while crying into my popcorn watching Me Before You.* Turns out, being sappy and embracing the love may be okay all the time. Ever since attending an AAF Acadiana Luncheon in May featuring speaker Mignonne Wright, I’ve had lovemarks on the brain. If you […]
February 18, 2015

Emotions in Advertising

Emotional Advertising We’ve all seen the big name commercials from this year’s Super Bowl. Whether it was Toyota’s tribute to both fathers and the armed forces, Coca Cola’s attempt to bring positivity to the internet, or Dove’s “Like a Girl” campaign, this year’s big advertising dollars went to something more […]
June 26, 2014

Stylish Brands With A Purpose

At L’Acadian, we work with some great brands that not only have been successful, but have also given back to others in need, to the environment or to the industry they reside in and treasure. We feel we’re doing our part by consulting these clients, but how else are we […]