Last updated by at .

April 21, 2017

Social Media News: Dirty 30

Instagram adds “Collections” The platform added the capability for users to save posts with its bookmark icon. This week, Instagram launched collections which allow users to save and organize ideas. What’s the perk for brands? The feature will allow users to save posts for shopping or planning, which could directly […]
August 25, 2016

Lovemarks – Image & Branding: Who’s Doing It Right?

Hi guys, Alicia here! As you may recall last month, I told you a little bit about lovemarks. You know, those brands and products we can’t live without….the ones we really L-O-V-E love. There are 3 brands/products that I think really do image and branding right. Here are my Lovemarks: […]
February 18, 2015

Emotions in Advertising

Emotional Advertising We’ve all seen the big name commercials from this year’s Super Bowl. Whether it was Toyota’s tribute to both fathers and the armed forces, Coca Cola’s attempt to bring positivity to the internet, or Dove’s “Like a Girl” campaign, this year’s big advertising dollars went to something more […]