In 2011-2013, we were asked to lead Bayou Teche Brewing’s social media efforts and provide counsel on traditional public relations. They were, and are, a growing beer brewery and distributor in South Louisiana with a strong family foundation and dedication to their Cajun culture.
BTB already had a great brand story and critically-acclaimed product, so our goal was to broadcast their existing press coverage and build a social fan-base.
• Launched Social Channels, Facebook and Twitter, and executed a complete Social Marketing strategy with Promotions, Events and Product Launches.
• During hire, distribution of the product expanded from Coastal Southeast towards inland Southeast and metro areas: Atlanta, New York, Dallas, and Chicago.