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October 9, 2017
successful holiday social media campaign

Hosting a Successful Holiday Social Media Campaign

The holiday season is approaching which means most businesses are hiring seasonal employees for extra hands, stocking up on inventory, planning store layouts and preparing for seasonal promotions. But what exactly sets businesses a part during this busy time of the year?  We’re talking about hosting a successful holiday social […]
February 1, 2017

Dispatch: The Age of Exploration

Have you ever tried to explain to someone what exactly public relations is? It’s a fun party game… you should try it! Public relations has always been an elusive discipline to summarize and adding social media to the mix certainly doesn’t help. From “marketer” to “facebook girl,” I’ve been called […]
December 6, 2016

Favorite Social Holiday Campaigns

Working in social media grants me different opportunities to take my experience beyond that of a social media user. Several times throughout the day, I find myself having to switch gears and look at my work from every angle. Is this personal preference or will this actually be effective for […]
May 21, 2014

Planning Your Social Media Father’s Day Campaign?

Looking for that perfect  Father’s Day campaign to help promote your product or brand? To help you out, here are some very successful campaigns and that ran last year: Sears – They encouraged fans to select one item from their website and post in on their Facebook with the description […]
November 18, 2013

Aaand … Squat!

Lately, the ladies of L’Acadian have been pretty serious about staying health conscious. We try our best to eat foods that aren’t drenched in fat or so high in calories you have to run for 3 hours just to burn the meal off. We’ve begun to look for ways to […]