The Pickle Project: The Madness

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the pickle project: the madness

We’re mad about our latest campaign for MAD Foods. Have you tried these? Eighty percent of our staff has an obsession with pickles so the research portion turned out to be a lot of fun (and a little pricey from the trips to the market). Let’s just say we consumed a lot of pickles, and I mean A LOT, but none compare to MAD’s. I’m the 20% that doesn’t have the buds for vinegar, but I can’t get enough of this sweet and spicy version.the pickle project: the madness

When founders Eric and Charlotte Baham approached us a year ago to assist them with their social media and public relations marketing efforts, we had a good feeling about their product. Although the pickle industry is a competitive one, we’ve never tasted any quite as yummy as these, and their vision for the branding was headed in the right direction. It just needed a little-focused steering so we pulled together a campaign and worked with the dreamy design team in Lafayette, makemade, on logo and product re-design.

A little more fun was had then you should maybe have during work, but a lot of elbow grease was put into MAD’s campaign, and we can’t wait for their new look to debut. In the meantime, call your local market and demand them to carry MAD Pickles if they don’t already do so. And if you can’t wait for them to stock, visit their website to have them shipped straight to your kitchen, onto your plate, … and into your hearts forever.

Photo Credit: Charlotte Baham


Laurie Driggs Fontenot


the pickle project: the madness