The success of video in the social and web marketplace is rapidly growing and most users and shoppers respond best to brevity when it comes to video content. Surprisingly enough, Twitter announced that they would be dropping Vine this past week.
Vine is the video app that launched in early 2013 and features six second long looping videos.
Twitter announced that they will be shutting down the app as part of them reducing their global staff by 9% in an attempt to be profitable by next year. Fans of the app will still be able to view videos that have already been uploaded or ones that they have shared as the app will still exist in the archival sense.
So is this a good move for Twitter? We can all understand the need for the company to be profitable and Vine does have competitors in the form of Instagram and Mobli, but is this where Twitter should cut costs?
Pulled from this Hootsuite article, by 2019:
From a user perspective:
From a brand perspective:
Like with anything, there are pros and cons. It is worth mentioning however, that Vine was a notable influence on what video on social media is today. Due to its initial success and being the birth place of many viral videos the app established video features for other apps. The most notable contribution to the world of video on social being the loop feature.
So what do you think will pop up next? A new video sharing app or will the current social channels roll out new video features?