Being a Positive Influence

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Last we talked about social influencer marketing; I brought you the ins and outs of what it is to set up an influencer program from an agency perspective. Missed that blog? Let’s redirect you here to get you up to speed. The important facet of an influencer relationship is that it has two equally important ends. One is of course an established influencer program, and the second being the influencers themselves. Based on a presentation by Rik Walters, I found these to be point takeaways on what it is to value in forming these collaborations.

Influencers are a critical component when brands reach the pinnacle point of realization: “they no longer control influence, people do.” For those that are already on social with a strong presence, there are basic beginnings of how to turn your platform for self-expression into a media tool for brands.

The core of influencer marketing is that it is all about relationships. Connecting with the right companies makes the working relationship, as well as the message to audiences, authentic and genuine. Brands can easily roll out sponsored ads or product based posts, but influencers lend a more organic feel to introducing merchandise or service.

In building these relationships, there are key characteristics that lead to trust between both involved. First and foremost, remain true to who you are. Sounds cliché, but the partnerships built will compliment your niche interests and what your profile represents – thus what your followers came there to, well, follow. The recurring theme may range from you being a local fashion blogger to a geographical trekker, and the context of who you were before should align with the brands you form collaborations with.

Moving along from the core being the formation of relationships, the atmosphere of it all is the creative components, as well as the analytics. In initiating and developing mutual goals, some points to keep focus on:

  • Brands can search for influencers both organically and through software tools like Revfluence – they will start with following the basic idea of what criteria they’re looking for. Simple ways to get noticed can stem from using relatable hashtags, tagging certain brands, or reaching out to them expressing your interest.
  • Know your numbers – Businesses are going to want to know a little snippet of their ROI. Educate yourself on how you implement your authority based on reach, engagement, and sentiment quality of your posts.
  • Show your creativity – Businesses want to see how you fair at content creation or co-creation, based on the relationship and needs of the brand. Remember that you may be working with those you represent strictly through your social channels, showing how you use a product or service in your daily life. This may lead to also opening the window of collaborating at events, pop-ups, etc. Your value as an influencer is the new approach you can spin on the product through your creative eye. Here’s your chance to share those ideas.
  • Present it – It’s always a fair idea for potential influencers to have a basic form of a media kit on hand. Put it together with what has been mentioned above: include examples of posts and data as well as your creative ideas based on your audience. From this you can formulate what goals are expected from both partners; as well as what you expect to gain from the agreement whether it be a form of payment, access to events, or new gear. Have a general presentation of you as a media professional in a digital or hard copy version and you are set to start influencing!

A few of my favorite influencers…

being a positive influencebeing a positive influence

 

 

Lindsey Guidry, Account Coordinator being a positive influence

Lindsey Guidry, Account Coordinator