I recently went to Chicago for my third year of Internet Retailer Conference and Exhibition. While 92 West is not an internet retailer, we do have clients that sell online and want to be able to give them the most knowledgeable social media service we can offer. IRCE is a great place to get the right information for your internet retailer clients.
I won’t be able to touch on every point in this one blog, but here are some of my favorite takeaways from IRCE 2016.
It all comes down to strategy and planning. You have to be mindful of these three things in order to get the results you’re looking for. And while these may seem like common sense, you’d be surprised at how many brands still haven’t succeeded at utilizing them properly.
Here are some of the brands that are doing it right:
Having seen these and knowing a little more about brands that are doing it right, where does your brand fall? Are you connecting with your audience with content that’s current and consumable?
Now go forth and do better!
Manager, Advertising & Analytics