Notes from the desk of a social media coordinator – and how to generally use social to connect with your public.
As a social coordinator, most of what comes across my to-do lists are the daily tasks to keep an account on track and running steady. The position sets you up as someone who is constantly in the buzz, the conversational voice of a client or brand, and the person who not only has to analyze the audience base as a whole, but how to adapt to each individual within that base to meet their needs. I find myself with a more heightened sense of how organizations utilize their social media and analyzing how their efforts are affecting them as a brand. Social is no longer just the place to post your political opinions and what you ate for dinner, my friends – it is a hub where an audience seeks out information and to engage with brands they feel connected to. Here are a few insights as to what I keep in mind when running a social account: