Karma and Kollaboration

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Yeah, yeah. I know. It’s “collaboration.” But it makes for a cuter title, so just hear me out. Thinking back over the past 7 years – from working alone from home, to subleasing an office/closet with no windows, meeting interns at coffee shops, to jamming 5 employees in 350 square feet, to changing names, and so on – Ninety-Two West has slowly, but successfully and securely, grown. I’ve learned a lot as an owner and will continue to learn more in the future, but as business has been picking up, I’ve been thinking more and more about Karma.

Now, I’m not a Buddhist or well-versed in the practice of Buddhism, but I’ve always had strong feelings about Karma. And it’s not in a superstitious way. I don’t believe in past lives or wagering good actions to undo wrong and all that jazz, but I do “get” the moral of the message. Don’t be a jerk! In any life! Treat people kindly, do unto others as you would have them do unto you — you know the deal.

This has proven, for 92W, to be true in business as well, especially in a field where team work is so powerful. I created relationships 5 years ago that have come back to us in a positive way this past month – a new employee, 2 new clients. We’ve served past clients with honest and dutiful work (even if it wasn’t as successful as we could have portrayed), and new business has been referred.

There’s some pretty deep laws out there, including Michael Roach’s 7 laws of Karma that I love. Have I read his book? No. It’s a bit much. But did I copy my favorites and make them less fluffy and zen? Yes. 

  1. Own up to your mistakes. You’re not perfect, and when you try to be, clients and/or colleagues will see straight through you.
  2. Quit playing games. You shouldn’t have time for them, and if you do, don’t waste your energy on them…no matter how much control you desire.
  3. If anyone contacts you in any form or fashion (text, email, Facebook message), reply back. It may not be a fruitful contact, but you JUST NEVER KNOW when manners will come back to reward you.
  4. Compliment others – even the competition. If for some unfortunate event your own business shuts down, you want to be thought of a possible positive employee.
  5. Practice patience. If you put in the work, love what you do, and continue to stay positive (even when lying to yourself), others will see and be inspired.
Laurie Driggs Fontenot, Owner and PR Director karma and kollaboration

Laurie Driggs Fontenot, Owner and PR Director