Social Media Day 2014 6.30.14

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Our favorite “social resource” blog, Mashable, is hosting it’s 5th Annual Social Media Day … today! They launched the event in 2010 as a way to recognize the digital revolution happening right before our eyes.  When we look back on the change of Social Media, it’s amazing to see how much it’s grown and how the users control it’s evolution.

As with anything, Social Media has it’s pros and cons, but most of all … we’re thankful for the opportunities it’s provided to L’Acadian. And it’s been fun to keep up with the changes, trends and movements. Some of the biggest changes since 2010, for us:

1. Content remains to be King. You can tweet out the name and time of an event, but including a picture will vastly increase the attention it receives.

2. For a brand to be “cool,” they can’t claim to “be cool” or act “too cool.” They just have to be. And if you don’t understand this, you’re probably not cool.

3. The consumer controls it all – what content of your’s gets seen and your brand’s reputation.

4. Social Media is now a paid media. Bummer.

What do you think are the biggest changes?

Have a Happy #smday!