Interning at L’Acadian

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April 24, 2012
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I didn’t know what to expect on my first day here with L’Acadian Communications …

After an interesting 10 hour drive from Atlanta and a couple of unique new roommates, I was ready to go start what I came for. I unpacked my stuff, slept for 6 hours, and I was off to the office for my first day of interning with L’Acadian. Being welcomed with smiles and open arms was definitely a good start, and my anxiety about getting along with co-workers was quickly relinquished. While I was sitting at my desk for the first time and taking it all in, it hit me that this is where it all starts. Everything in my life leading up to this point has prepared me to complete any tasks necessary by an employer or whoever it may be giving orders. Education is great and it has vastly expanded my mental capacity, skills, and abilities over the years. However, actual real world experience outside of the classroom where you can apply your acquired knowledge and skills is vital to the development of personal goals.

I am majoring in marketing and logistics at Georgia Southern University, and I’m enjoying my course curriculum thoroughly. My interests in doing an internship this summer instead of making minimum wage at a summer camp stemmed from wanting and needing to broaden my horizons. When I first encountered L’Acadian and looked into the aspects of what they provide, I did not fully understand how much work and effort is put into the social media/public relations sector of a company. Social media is a field that is becoming increasingly vital in running a successful business, in a world that is increasingly reliant upon online avenues for buying, selling, and advertising. Social Media and PR deal with putting a product out there and getting the word out to as many people as possible, but since I’ve also learned here that’s it’s about preserving the brand. One-on-one relationships and an acute understanding of customer satisfaction and dissatisfaction are imperative in establishing a solid customer base, and that is what I have found L’Acadian to be great at so far. Even though I’ve only been here for a day and a half, I can tell already that I made the right decision in coming to Lafayette for an internship.

-Cameron Sabin

L’Acadian Intern